cole likes to employ regardless of whether the topic is serious or not like in her video sloppy seconds. to my anything serious so especially problematic social problems that he marries is a universal tool to say that people can relax and then once people are locks there's so much more likely to get an understanding if you're. them cold certainly can't complain about not getting enough commissions and the british media are just as competent to her career will continue to blossom. and now ranking man has invited meghan to take a short will through this area of north london where he lives and works. and calls not only in the media artist you've also featured her on online and in your latest edition or upcoming edition of your magazine tell me a little bit more about this collaboration well i met coal through my agent as i

said and she she is somebody that i think people should be aware of so i was very very keen to care seach it online i featured in days as well i think that when you get you know when you meet someone you really think is brilliant at what they do you really really want to get them as much p.r. of the season. or we're standing right here in the middle of london you're from scotland why i came to town one can unlock all i mean because you can this is kentish town. where we're when i mean here it was pretty much the only place in north london that i could afford to move. we got a really beautiful studio around the corner and i moved here in ninety six just over there and i lived here and in north london since about noise six well you know moving from scotland to london. i mean i'm just guessing but it must have felt like

you were a small fish in a big pond yeah i didn't know anybody in the industry when i moved to london i was very much from a kind of known commercial photographer you know now i've known them since i was in background say it was a very strange experience and that's why it was great to meet jefferson at college because we were both in the same boat and we think a few days confused and we we both ended up kind of you know china kind of make a mark here without any support from anybody really and why here why not hollywood for example i mean you work with so many of these levers famous faces i think then we had no clue that we'd ever be working with all the would we were very much focused on you know we were by for college when we met and we started the magazine days if he's at college and he was really just a way of us kind of document ing in creating culture that was around hollywood wasn't even on a radar or i want to pull

a little bit back to social media again i mean you started out in classic publishing now we live in the digital age you're also really active on social media . it's a classic photographer but also someone who uses social media to promote your work what is your responsibility when it comes to teenagers and image in these images of beauty online well i think everybody that picks up a camera professionally has a responsibility to the subject matter to who you have such a graphing to while you're photographing them but i think nowadays what i've kind of love myself for for the process for knowing you know when you push the boundaries you have to really know why you're doing and what your intention is to you know to get to the problem is that now people have got no idea of that responsibility and easing it kind of willy nilly say a thing. actually now i've got more responsibilities put

a lot on not want to put some sort focus on ok well side art for our next report which rankin also helped to choose today we're going to take a look at teenagers social media and social media obsession are teenagers winning or losing in this digital age. these days you can do much more with a phone than just make telephone calls and send text messages to news apps help you keep up with what's going on in the world twenty four seven. four you can play games to your heart's content. and if you need a train ticket you can buy it with your smartphone. thanks to streaming you can always access your favorite music. social media platforms such as snap chat facebook and instagram allow you to communicate to friends nonstop. the possibilities are endless what do young people use their phones for the most.

by menus to find out when the next bus is coming from music audio books everything phallus i think mostly to interact with over people and also to take some good photos i use it mainly for. you know through a disc of the city on my own listen you sick a lot and obviously social media tools surfing the internet so that make picture assume to speak with. with people. one app is particularly popular at the moment instagram and instagram instagram instagram push him to just like other users can upload pictures and videos using various filters share them with others and like entries instagram already has more than a billion users double the figure two years ago. people share their favorite experiences vacation snaps are particularly popular. as are pictures of animals.

and a tasty looking through. it's a perfect platform for showing off and users love it. especially as it offers then the possibility to present their life in a different way. definitely it's not the real world i had it's stuff everyone edits things. because this is that really what is really happening in our lives there are reports everywhere that things are always being edited out there's definitely a lot of them on instagram i think a lot of people edit their photos. you can even change the way you look with some apps and undergo a digital beauty operation but this is not without problems studies have shown the digitally enhanced versions of the ideal body are having an impact on people's perception of themselves. you can even change the shape of your eyes in one click this it says really makes

a difference. make it easy to have plumped up lips. that's really. people doing that and you my face like this if you got used to doing that all the time when you would like yourself with a dish or you can have a narrower nose if you like. this one this is if we were surrounded by perfect people but that's nonsense it's not the case at all nobody's perfect. under this new stage teaches school children and their parents how to deal with social media. some children already have smartphones at the age of eight. why are they such must have accessories. about social recognition it's a need that we all have of the social networks tap into this need very simply literally at the click are going to upload a picture after buying a new pair of sunglasses and women share it with my friends and get instant feedback. what man on the phone biggest fish wants to ensure that young people use

their phones and computers responsibly. in other words continue to use them but not excessively. the question is whether you can do something with arms or small are you still able to it's important to teach children they can survive without their fun but they can get through a day without the person who can talk. tons and social networks can beat addictive. so sometimes the only answer is to switch them off. there's a lot to see in rankin studio. they can especially like his ranking master times have. now you wanted to talk about the subject of out the issues of teenagers in social media interaction why is this topic important to you well photography as

a medium has become very democratic lots of people are using because of small phones and i found myself on different social media platforms kind of wanting to go back to the mint check them a lot and i suddenly realized for about three years ago that i was addicted i was addicted to walk people would think you. were late since it was it being light and i thought well if this is me being addicted to it then if you're a ten twelve year old kid how's that affecting you how's that influencing you and i started to talk to people about it and i just got this overwhelming. you know response from people that they were having the same feelings start to do some research on it and it was really obvious it was a lot of statistics coming out on it actually people were addicted and a lot of the platforms we designed to be addictive and i just felt we have a responsibility because it's photography that they're using the using them as

a way of talking to each other photos are way not about capturing a moment their way of conveying a moment and because that is something that i do i just felt responsible and i felt that we should do something about it ok was and he said you felt responsible what have you done and you know you've taken any action or anything yeah well funnily enough i am actually taking quite an interesting action of trying to set up a symposium with my publishing company media to actually discuss all these things and i've been writing what we call white papers which i like document essays on and trying to get a group of people together to write an essay a series of essays on it ok so you're saying that you did become addicted to anything where people were saying about you do you still use social media and i do but i'm also looking into other kind of more ethical ways of using social media because the problem with it is that it's not necessarily the people that are running the companies the problem is the algorithms that they've created are just

constantly feeding out desire. is something. i mean it's something that we need to investigate and discuss and have been charmed really hard to look for alternatives but yes i still use it it's impossible for me not to use it because it's part of my business it's part of a life of everybody's life and also i don't think even change anything from the outside i think you need to be from the with the inside changing and creating content that's a little bit different or trying to challenge people or even having fun with it because on movie somebody that like take the mickey out of things. ok yeah going on but on a lighter note now with selfies you know some guys are meant to be fine. in their very very tight dress you do what do you think why do you think they're doing that i think we could create is a modern is slow the people are perpetuating through the same type of imagery and i really think the problem is is that if this is what you are putting out is your

kind of happy life you can as online life is like what's your actual life like and also people are looking at these images of people and they're thinking it's real or that thing even if it's fabricated they have a better life than them and i think that set people up against each other and back in the day when photoshop came along all of the media especially the magazines got really criticized for using photoshop on celebrities are role models now you can go on personal face to and you see people use not own on on social media and not inherently is one of the worst things you can be doing because not only are you crying a fantasy version of yourself that's going to mess with other people's heads as well so you're messing with heads and both ways well i'm glad to hear that you're trying to do something positive in that direction but unfortunately we are out of time first and say yes we are writing thank you so much for having us here in our

studios and from co-hosting our show i hope we made you feel comfortable as co host and co editor in chief today thank you you did thank you all right and with that we are out of time on this special edition of euro max with our special guests today for hogger for rank and for me and of the rest of the crew here from london as always thanks for tuning in. the freedom from.

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fourth. the fast pace of life in the digital in the bush has followed down on the web showing new developments and providing useful information though with these flames and interviews with the makers and users. the fifteen minutes the for. good since the nineteen dollars in kept our mood i'm in the gulf series almost football if. we check it out the favorites and the flag. and all sorts of inside info but. it's changing ninety days and kept on. picking. w. .

if you ever have to cover up a murder best way is to make of accidents raring to. never read a book like this with. the utmost german streets. it's hard to laugh. at them from people make fun about their own social economic and political problems. in mozambique we say that you have to laugh so you don't write it's how people called me gave a deep breath. as i often talk about these folks and that binds me to let her look and she. just asked my day by kicking down all those jobs finding out what people have talking about what is moving them. my father taught me

how to ask uncomfortable questions about my country and about to book that describes i keep going to this day my name is daddy school and i work at. where it's hard. when your family is scattered across the globe. with kids if you don't listen to me because it's a journey back to the roots we should get a minimum of the. bush family from somalia the aid the aid to the urgent assistance. the only starch. d.w. . the big . bangladesh's prime minister shaker sina has rejected.